New Look has picked into the triumphant honor for Best Shoes at the Lorraine High Road Design Grant, 2011. With references to beginning of BIBA, the honors are a festival of the best of the English High Road, with an opposition that included Office, Kurt Geiger, Miss Selfridge and Aldo.
The scoop for New Look is demonstration of the canny way they translate feline walk patterns and exchange them to the high road advertise; a discernable trademark of the English High Road and a characteristic of New Look\’s inventive outline group.
The judging board, notwithstanding Lorraine Kelly, was made out of vocalist and form top pick, Sophie Ellis Baxter, Lorraine\’s\’ mold master Stamp Heyes and supervisor of Marvelousness magazine, Jo Elvin.
New Look won the Best Shoes grant entering two differentiating style of shoe for this season. For day they gave the board their flower peep-toe wedge and for night showcased a stylish glossy silk peep toe vamp heel.
The honors, which help champs into the general population eye is a merited affirmation of New Look\’s capacity to rethink the catwalk for a front line English edge high road that incorporates ranges covering swimwear and larger size dress. A representative from New Look, who are charmed to get such award, said;
"We are totally excited to get such a prominent honor for a gathering we have worked so hard on. Our point is to make an interpretation of key regular patterns into pieces that hip, high road fashionistas can wear easily. Not to just duplicate the catwalk but rather to utilize it as a source of perspective with the goal that we can make our own particular motivated accumulation and our own characterized look. We adore that individuals are getting a charge out of wearing our shoes. We couldn\’t request more. "
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